Step 1: Take out a loan from the bank
Step 2: Buy multiple non- famous chess websites and make the previous owners ambassadors ->(bargain deal, they now upload content to this website)
Step 3: Hire a team of chess theoreticians, staff and web developers, advertisers... etc
Step 4: Name the website ChessFlix (to signup, you would have to "join the waitlist" (this is a business strategy which makes the offer undeniable, hypnotizing the buyer to accept any price.))
Step 5: Gamify the website and make it a level by level state-of-the-art game with different stages and rewards (kind of like fifa; the rewards would range from a free 1 month extension to giftcards, or rewards in other apps -> via sponsors
Step 6: Make the website visually appealing and add weekly tournaments, final bosses about various chess stuff.
Step 7: Sit back, and watch your wallet grow! 😎

Ps: add community challenges with head to head blitz matches or puzzle battles (endings, tactics) include prizes...

There's a mafia in Chess? (Shock, Horror!) That's definitely a video that is crying out to be made...

More content here = good!